The Star Franchise Association Conference is the annual gathering of the Star Franchise Association, an organization that unites Carl’s Jr. franchisee operators to share resources, knowledge, and best practices, held at Bellagio on the Las Vegas Strip. The conference brings together franchisees, operators, and the suppliers and vendors who serve the quick-service restaurant brand. Attendees take part in business sessions, educational programming, and a vendor trade show where suppliers showcase products, equipment, and services relevant to restaurant operations. The event provides franchise owners a forum to discuss operational strategy, marketing, technology, and challenges facing their businesses, while strengthening the collective voice and collaboration of the franchisee community. Networking and relationship-building among operators and partners are central to the gathering. By convening members in one place, the conference supports the association’s mission of unifying the talents and creativity of its operators. Bellagio’s conference facilities and central Strip location offer an upscale setting for the meetings, exhibits, and networking events.