Richelle Rice is an Emmy Award-winning marketing professional with a background in TV news, covering crime for NBC. She has led social media and digital marketing campaigns for top brands, including Super Bowl LVIII, Virgin Hotels Las Vegas, and The Palm Restaurant Group. Her expertise includes marketing strategy, crisis communications, influencer and brand ambassador programs, and paid social media campaigns. With extensive leadership experience, she has driven successful marketing efforts for major sporting events and businesses in Las Vegas and beyond.

Christine Maddela is a lifelong storyteller. She’s a veteran broadcast journalist and media coach who now puts her decades of experience to work for her clients. That’s how Storyville Road was born. Storyville Road specializes in full-service video production and public speaking/presentation coaching. Christine has served as a news anchor, reporter, and national correspondent all over the country including in Las Vegas, Philadelphia, Nashville, Washington D.C. and El Paso, TX. She’s a proud graduate of The University of Missouri-Columbia School of Journalism. Christine is active in the Las Vegas community and serves on the board of Teach For America Nevada, Nevada Corporate Giving Council, Southern Nevada’s Industry Sector Partner for Creative Industries, NATAS National Emmy Awards Committee, Advisory Board for the annual Philanthropy Leaders Summit, Raiders Den entrepreneurial summer camp advisor, Community Advisory Board for St. Jude’s Ranch for Children, and video production advisor for Doral Academy’s Career and Technical Education program. She is a member of the Leadership Las Vegas Class of 2025.