Join us as we review iconic campaigns that have shaped Barbie’s journey through the years. From the groundbreaking “We Girls Can Do Anything” campaign to the empowering “Shero” collection, witness how Barbie has evolved to reflect the diverse aspirations of generations.

Discover the brilliance behind the Barbie movie, a cinematic masterpiece that celebrates friendship, adventure, and self-discovery, and break down the experiential marketing opportunities that helped propel the movie to success.

Join us for a luncheon that goes beyond the surface, exploring the multi-faceted world of Barbie marketing, celebrating her timeless appeal, and embracing the innovative strategies that continue to make her an inspiring role model for all.

Panelist:

Ericka Aviles

Ericka Aviles Consulting LLC is a boutique consulting firm focused on digital communications, marketing, and community relations. Established in 2016 as a multilingual and multicultural Latina-owned
business, Ericka Aviles Consulting focuses on bridging gaps of language and culture between her clients and the audiences they serve. Ericka has helped clients with statewide and regional education and health campaigns, sports marketing, civic engagement, and infrastructure projects, by developing strategic plans, partnerships, and authentic and effective marketing and outreach tactics tailored to unique communities.

Ericka Aviles is also the founder of Latinas in Power, a professional network of Latinas and currently serves as a member of the International Women’s Forum Nevada Chapter, board member of the Vegas Chamber Executive Women’s Council, and Discovery Children’s Museum Diversity, Equity and Inclusion Advisory Board. A product of the Las Vegas community, Ericka strives to make Nevada a better place to work, play, and live in. To learn more and connect with Ericka visit www.erickaaviles.com or on Linkedin.

Tom Wszalek

Tom is an accomplished media, entertainment, and technology executive with over two decades of diverse corporate and entrepreneurial operational and consulting experience. He was most recently Chief Operating Officer of Outlook Amusements, a marketing and technology company focused on advice-based products and services. During his tenure there, Outlook delivered consistent double-digit profitable growth while becoming the category leader.

Tom also served as President and COO of Radical Communication Inc., a pioneer in plug-in free audio/video content delivery for use in Internet marketing and communications. Prior to that, he spent over a decade in key U.S. and international executive positions within the Walt Disney Company. During that time, he launched and led Disney’s first International Disney Channel. Tom began his career at Mattel Toys, holding positions in sales, and operations/manufacturing, ultimately ascending to head marketing for the company’s flagship Barbie brand.

Tom has a bachelor’s degree in Political Science from the State University of New York at Fredonia and an M.B.A. from the University of Southern California’s Marshall School of Business.

Tom is a member of the Academy of Television Arts and Sciences – Interactive Media Peer Group, and has been a guest lecturer at U.S.C.’s Annenberg Graduate School For Communication and the UCLA Anderson Graduate School of Management.