Cybersecurity & Trust in an AI-Driven World: The Playbook for Marketing Leaders

As marketing teams rapidly integrate AI agents, hyper-personalized automation, and generative tools into their tech stacks, customer data privacy and brand trust have moved from the IT department directly to the CMO’s desk. Modern consumers expect tailored experiences, but they demand absolute security. One data leak or AI-driven compliance failure can destroy brand equity built over decades.

Join AMA for an essential executive session: Cybersecurity & Trust in an AI-Driven World. We’ll break down how modern marketing leaders can balance aggressive AI innovation with rigorous data privacy, ethical AI governance, and resilient security practices.

What You’ll Learn & Key Takeaways

• The New Rules of Brand Trust: How transparency, data privacy, and ethical AI build long-term customer loyalty.
• Navigating Shadow AI & Data Exposure: Identifying hidden risks in employee AI tool usage and third-party marketing vendor tech stacks.
• AI Compliance & Governance: Real-world frameworks for zero-trust data collection, consent management, and protecting customer information.
• Crisis Management in the Synthetic Era: How to safeguard your brand identity against deepfakes, automated phishing, and AI-driven brand impersonation.

Who Should Attend

• CMOs, VPs, & Marketing Directors responsible for marketing technology stacks and risk management.
• Digital Strategists & Operations Leaders managing customer data pipelines, CRM systems, and AI integrations.
• Brand & PR Managers tasked with protecting brand reputation, trust, and crisis communications.
• Product & Lifecycle Marketers building automated, personalized customer experiences.

Featured Speaker Lineup

Moderator

Allison is the founder and CEO of Customer Equity Labs, a three-time founder, and author of The Age of Customer Equity, the 2023 BIMA Book of the Year. She brings more than 20 years of experience in customer analytics and has spoken for audiences including Wharton, Microsoft, Michelin, and GSK. Her perspective connects practical AI adoption to what business leaders care about: stronger customer relationships, better decisions, and a more valuable company.

Featured Panelists

Gideon Ford – Founder & Lead Engineer of Mojave IT Pros

Gideon Ford is the Founder of Mojave IT Pros, a Managed IT and Security Services provider helping growing businesses build secure, reliable, and high-performing technology environments.

With more than 16 years of industry experience, Gideon has built his career around a simple belief: technology should make a business stronger, not become another thing a business has to worry about.

What sets Gideon apart is his ability to bridge the gap between technology and business strategy. He doesn’t believe in one-size-fits-all IT solutions or overwhelming business leaders with technical jargon. Instead, Gideon works alongside his clients to understand how their businesses actually operate, identify where technology creates risk or opportunity, and build practical solutions that support growth, security, productivity, and peace of mind.

In an era where cybersecurity threats, data privacy, and technology failures can have a direct impact on a company’s reputation and bottom line, Gideon brings a proactive mindset to IT. His goal isn’t simply to fix problems when they happen, it’s to anticipate them, prevent them, and build environments designed to keep businesses moving forward.

At the heart of Gideon’s approach is something you don’t always find in the technology industry: he sees himself as a business partner first and an IT provider second. That perspective allows him to turn complex technology and security challenges into clear, practical business advantage, and to give business leaders something incredibly valuable: the confidence to focus on their business knowing their technology is working for them.

Suken Shah is the Founder of Envision Marketing, a Las Vegas-based digital strategy agency driving results for clients ranging from 3M and Discovery Children’s Museum to regional healthcare and political campaigns. A UNLV alumnus and MBA graduate, Suken brings over two decades of marketing leadership, including senior roles at Nevada State Bank, Cox Media, and Clear Channel Radio, as well as a decade spent as an adjunct professor at the UNLV Lee Business School. Deeply committed to the Las Vegas community, he is a past District Governor for the American Advertising Federation (AAF) Las Vegas and currently serves as a Trustee for the Discovery Children’s Museum.

Event Sponsors

A special thank you to our chapter sponsors for making this session possible:

• TBA

Secure Your Spot

Protect your brand, build customer confidence, and lead your organization with trust. Reserve your ticket for November 5th today!

Interested in Speaking on AI, Trust, or Data Security?

We are seeking domain experts, security leaders, and innovative marketing executives to join this panel. If you have insights, frameworks, or case studies to share, please complete the application below.