The “Next Generation” is no longer just a future projection—they are the primary spenders, tastemakers, and trendsetters in the Las Vegas market. Join AMA Las Vegas for an interactive mixer and high-stakes panel discussion as we dive into the psychology, digital habits, and values-based decision-making of Gen Z and Millennials.

Whether you’re marketing a global resort, a local sports franchise, or a boutique consultancy, understanding these “experiential-first” generations is the key to winning in 2026.

Meet Our Moderator

Espen Hild is the current Co-President of UNLV American Marketing Association (AMA), an award-winning and top-ranking AMA chapter internationally, and is a senior at UNLV majoring in Real Estate and minoring in Finance, graduating in Spring 2026. Espen currently works in commercial real estate brokerage at MDL Group, combining marketing, business, and finance skills learned during his time at UNLV.

Working with business owners and retail property owners has given Espen a unique perspective on consumer behavior, specifically through the effect it has on demand for commercial real estate and the built environment. Changing consumer behaviors, especially with younger generations, are forcing retailers to adapt quickly, and as someone who is in Gen-Z himself, Espen has seen firsthand what the next generation of consumers demands in the current marketing and overall business landscape.

A native Nevadan, being born in Reno, Espen moved to Mesquite in 2018 and has been in Clark County ever since. Espen has been involved with both UNR & UNLV AMA, transferring to UNLV for Fall 2023 and immediately joining UNLV AMA’s board as Vice President of Professional Development, and is the Founder & Managing Director of UNLV AMA’s Mentorship Program, which provides students the opportunity to be mentored by the top business professionals in Las Vegas.

Outside of work, Espen is an avid and competitive tennis player and enjoys staying active through sports, reflecting the discipline, focus, and competitiveness he brings to his professional career. Espen also enjoys reading about Las Vegas history and gives tours of the Las Vegas Strip and Downtown Las Vegas, taking pride in being a resident of the greatest city in the world – Las Vegas!

Meet Our Panelists

Ramhae Andrea Awit is a marketing student at the University of Nevada, Las Vegas and the current Co-President of UNLV American Marketing Association. Originally from Saipan in the Northern Mariana Islands, Ramhae moved to Las Vegas to pursue higher education and expand her opportunities.

She works in professional sports marketing, helping drive brand expansion and support market integration during a defining chapter for Las Vegas athletics. Through internship experiences at Allegiant Stadium, the Las Vegas Aces, and the Las Vegas Convention and Visitors Authority, Ramhae has developed a strong foundation in live event marketing and destination branding. Recently, she joined the Athletics and assists with marketing project coordination, contributing to strategic initiatives as the franchise builds its presence in Southern Nevada.

Beyond her professional work, Ramhae is passionate about mentorship, representation, and creating spaces where women and students of color feel empowered in business. Grounded in creativity and discipline, Ramhae finds joy in fitness, dance, floral art, and community-building, bringing both heart and strategy into every room she enters.

Danielle Perea is the founder and CEO of Golden Hour Co. Digital Agency, an integrated marketing agency based in Las Vegas with clients coast to coast. With a background in corporate casino and hospitality marketing, Danielle brings an operator’s perspective to modern marketing strategy. Through Golden Hour Co., she helps businesses align positioning, digital marketing, content, paid media, and public relations into integrated systems designed to drive real business growth.

Lauralie Levy is a marketing executive, entrepreneur, and founder of Crowd Siren, a Las Vegas-based marketing consultancy known for helping brands grow through strategic storytelling and digital innovation. With more than 15 years of experience across startups, corporate teams, and high-growth companies, she has led award-winning marketing initiatives and managed multimillion-dollar marketing budgets.

Lauralie is a frequent speaker on marketing, entrepreneurship, and brand strategy, and has been featured at conferences, including speaking for PRSA, at UNLV, Digital Marketing World Forum, Digital Summit, and LeadsCon. Known for her energetic stage presence and practical insights, she helps marketers rethink how brands connect with audiences in an increasingly noisy digital world.