Building Strong Client Relationships and Setting Boundaries

In the fast-paced Las Vegas marketing landscape, building strong client relationships is the difference between a one-off project and a decade-long partnership. But how do you stay agile and responsive to client needs without sacrificing your team’s boundaries or the project’s strategic integrity?

Join AMA Las Vegas for our April luncheon as we go “behind the curtain” of high-stakes account management. We’re moving beyond basic customer service to explore the “High Life” of professional partnerships—where empathy meets authority, and clear boundaries actually lead to deeper trust.

Whether you are agency-side, a solo consultant, or an in-house lead managing internal stakeholders, this session will provide you with the scripts, strategies, and psychological insights needed to navigate the most complex client dynamics.

Meet Our Moderator

Crissie Bown moved to Las Vegas in 2004 to attend the University of Nevada, Las Vegas, where her passion for media first took root. While at UNLV, she served as the Advertising Manager for the student newspaper, The Rebel Yell, gaining hands-on experience in marketing and communications. After graduating, Crissie launched her professional career at FOX5 Television in 2009 as an Account Executive, crafting customized marketing solutions and specializing in television, digital marketing, print, and product integration. After seven years of helping businesses grow through strategic media planning, she was promoted to Local Sales Manager in 2017, where she led a high-performing team, drove revenue growth, and cultivated long-standing client relationships through creative, results-driven campaigns. In Fall 2023, Crissie purchased Henderson City Lifestyle Magazine, where she now serves as Owner and Publisher. In this role, she combines her expertise in marketing with her passion for storytelling and community connection. Crissie works closely with local leaders, business owners, and creatives to highlight the people and stories that make Henderson a vibrant and special place to live. For Crissie, publishing is more than a business—it’s about building community, celebrating local voices, and sharing the stories that make Henderson home.

Meet Our Panelists

Courtney Fogle is a communications practitioner who believes strong client relationships are the foundation of great work. With a background working agency-side, she has partnered with organizations across industries including construction, healthcare, manufacturing, retail and hospitality, supporting both national brands and local organizations that are deeply connected to their communities. Courtney is known for integrating closely with client teams, building trust with leadership and operating as a true extension of the organizations she supports.

In her role as senior communications advisor at 84 Communications, Courtney helps organizations strengthen their reputation through strategic communications, internal communications and media relations. She also serves as president of the PRSA Las Vegas Valley Chapter, where she is committed to supporting professional development and connection within the region’s communications community.

Dan Schwarz is the Multimedia Sales Manager KVVU-FOX5 Born and raised in Chicago, attended Indiana University-Bloomington, graduated with a degree in Telecommunications.

I celebrated 40 years in broadcasting in 2025, and I have worked as a Commercial
Producer, Account Executive, and various sales management positions in Iowa, Montana, and Nevada since 1999.

In Las Vegas, I have worked at KVVU-FOX5, four different times, currently as a Sales Manager since January 2021. Previously, 16 years as a Sales Manager at KLAS Channel 8.

In between broadcasting roles, also worked for the Henderson Chamber of Commerce, and Cristo Rey St. Viator College Preparatory in North Las Vegas.

My wife Cheryl is a Las Vegas native and works at St. Thomas More Catholic Community in Henderson. I have four children, seven grandchildren, and two dogs.