Tap into Unconventional Campaigns & Captivate Your Audience!

Ready to master the art of cutting through the noise in the most dynamic city on earth? Join AMA Las Vegas for an essential luncheon exploring The Future of Guerilla Marketing in Las Vegas.

This event will dive deep into the strategies and tactics needed to execute high-impact, unconventional marketing campaigns that truly stand out. Learn how to leverage Las Vegas’s unique energy for memorable activations and discover innovative approaches to generate buzz. Our expert panelists will share real-world insights, revealing how brands are making waves with surprising and effective campaigns right here in Sin City.

You’ll leave with actionable strategies to:

• Create Buzz: Design campaigns that spark conversation and go viral.
• Leverage Local: Utilize Las Vegas’s unique landscape for maximum impact.
• Innovate: Think outside traditional advertising for powerful engagement.

Meet Our Moderator:

Fletcher Whitwell, Chief Media & Publishing Officer

With over three decades of experience in the media and marketing industry, Fletcher has become a trailblazing media strategist and award-winning partnership builder. Fletcher has cultivated invaluable relationships with top platforms and publishers, including scoring betas and firsts with partners like Google, Meta, YouTube, Conde Nast, Clear Channel, ESPN, just to name a few, positioning R&R as a leader in innovation and influence. Beyond his professional achievements, he is passionate about giving back, leading R&R’s foundation and impactful community initiatives such as Flip the Script, Partners for Ukraine and Young Visionaries. As a result, Fletcher has been recognized by Leadership Las Vegas, Vegas Inc. Top 40 Under 40, University of Mississippi Hall of Fame, and Human Rights Campaign Visionary Leadership Award.

Meet Our Esteemed Panelists:

Amy Naples is a seasoned Las Vegas marketing executive known for turning big ideas into strategic impact. As Chief Marketing Officer at AREA15, Amy blends her expertise in entertainment, hospitality, and tourism marketing with immersive storytelling to deliver high impact campaigns that spark buzz, generate revenue, and drive the brand forward.

Denise Laforest, LVCA: Bringing invaluable insights into how Out-of-Home (OOH) advertising falls into the guerrilla marketing genre.

• Date: Thursday, August 8, 2025
• Time: 11:30 AM – 1:00 PM
• Location: Fogo De Chao