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Brews and Economic Views
September 29, 2025 @ 5:30 pm – 7:30 pm
The Economics of the Las Vegas Brand5:30 -7:30 pmLocation: The Assembly at UnCommons8460 Rozita Lee Ave, Las Vegas, NV 89113Purchase Your Ticket! | You’re invited to join UNLV’s Center for Business and Economic Research (CBER) for the final installment of our 2025 Brews and Economic Views series: “The Economic Impact of the Las Vegas brand, locally and globally.”
Details: Monday, September 29th5:30 to 7:30 PM The Assembly at UnCommons.
Las Vegas is known not only as a destination, but as an iconic destination, with brand recognition that extends well beyond North America, inspiring entrepreneurs, artists, and other tourist destinations to learn from and mimic our success. We will discuss the importance of Las Vegas as a brand, cultural destination, its global reach beyond the American southwest, and how we might harness that reach to bring new industries to Southern Nevada in the midst of uncertainty. | | Fast Facts:
Las Vegas hosts 40 million plus visitors each year. That is more than most domestic international tourist destinations including Honolulu, London, and Tokyo. Sources: Press release of December 2024 visitor statistics, How Many Tourists Visit Tokyo Each Year? A Traveler’s Love Letter to Japan’s Capital – Tourist Places Guide, & London Tourism Statistics – How Many Tourists Visit? (2024)
For international tourists to the United States, Nevada is the 4th most popular state to visit with 2.1 million visitors, behind New York, Florida, and California (Texas is 5th).Source: US Tourism Statistics – How Many Tourists Visit? (2025)
Las Vegas ranked as the 29th best global city, sandwiched between Istanbul and Helsinki, earning highest remarks (18th globally) for its “lovability” or vibrancy of the city. Source: Resonance Consultancy
Tourism accounts for half of Las Vegas gross domestic product, generating 87.7 billion in total economic output in 2024, creating 385,000 jobs, and contributing to $21.3 billion in local salaries and wages.Source: Las Vegas Convention and Visitors Authority
Las Vegas is increasingly becoming a premier sports destination, dubbed as “America’s most exciting sport town,” by the New York Post generating $1.85 billion in revenue from out of town visitors in 2022. Source: UNLV Center for Business and Economic Research, New York Post
Location: The Assembly at UnCommons8460 Rozita Lee Ave, Las Vegas, NV 89113Purchase Your Ticket! |
You’re invited to join UNLV’s Center for Business and Economic Research (CBER) for the final installment of our 2025 Brews and Economic Views series: “The Economic Impact of the Las Vegas brand, locally and globally.”
Details: Monday, September 29th5:30 to 7:30 PM The Assembly at UnCommons.
Las Vegas is known not only as a destination, but as an iconic destination, with brand recognition that extends well beyond North America, inspiring entrepreneurs, artists, and other tourist destinations to learn from and mimic our success. We will discuss the importance of Las Vegas as a brand, cultural destination, its global reach beyond the American southwest, and how we might harness that reach to bring new industries to Southern Nevada in the midst of uncertainty. | |
Fast Facts:
Las Vegas hosts 40 million plus visitors each year. That is more than most domestic international tourist destinations including Honolulu, London, and Tokyo.
Sources: Press release of December 2024 visitor statistics, How Many Tourists Visit Tokyo Each Year? A Traveler’s Love Letter to Japan’s Capital – Tourist Places Guide, & London Tourism Statistics – How Many Tourists Visit? (2024)
For international tourists to the United States, Nevada is the 4th most popular state to visit with 2.1 million visitors, behind New York, Florida, and California (Texas is 5th).
Source: US Tourism Statistics – How Many Tourists Visit? (2025)
Las Vegas ranked as the 29th best global city, sandwiched between Istanbul and Helsinki, earning highest remarks (18th globally) for its “lovability” or vibrancy of the city.
Source: Resonance Consultancy
Tourism accounts for half of Las Vegas gross domestic product, generating 87.7 billion in total economic output in 2024, creating 385,000 jobs, and contributing to $21.3 billion in local salaries and wages.
Source: Las Vegas Convention and Visitors Authority
Las Vegas is increasingly becoming a premier sports destination, dubbed as “America’s most exciting sport town,” by the New York Post generating $1.85 billion in revenue from out of town visitors in 2022.
Source: UNLV Center for Business and Economic Research, New York Post
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