Speaker: Caleb L. Green, Partner at Howard & Howard Course description: The CLE program will provide law firms with a comprehensive understanding of the trademark process and the critical importance of securing trademark rights for their firm names, logos, and other branding elements. Attendees will learn practical steps for navigating the trademark application process and gain insights into modern examples of how proactive trademark enforcement can establish a unique identity, prevent infringement, and ultimately foster a significant competitive advantage in the legal marketplace. The program will also address the trademark implications associated with the use of Google AdWords, including competitor bidding on firm names and strategies for protecting your brand in online advertising.